This book includes developing a compelling brand positioning, extending an established brand, strategically managing a brand portfolio, building a brand-focused organization and measuring brand value. This book respects marketing professors as well as top industry executives, and cites examples from brands as diverse as Nordstrom, Wal-Mart, Harley-Davidson, BMW, TiVo, palmOne, Dell, Gillette, Tiffany, and Levi Strauss
Published Date : 06/2015
Publisher : Hoboken N.J. : Wiley
Category :
Page : xvii,334p Pages
| Barcode | Call No. | Volume | Status | Due Date | Total Queue | |
|---|---|---|---|---|---|---|
| 1010070169 | BA00033 |
Available |
0 | Please Login |
