Kellogg on strategy : concepts, tools, and frameworks for practitioners / David Dranove and Sonia Marciano

Author : Dranove, David
Rating :
Kellogg on strategy : concepts, tools, and framewo...

This book offer practical solutions and perspectives on choosing a strategy and putting it into action for those. It presents a four-step process for strategic analysis that helps readers decide whether they should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive rivals from the market, innovarte rapidly, or imitate the competition. With examples from many of the world's topcorporations

Publisher : Hoboken N.J. : John Wiley
Publish Year : 2005
Page : vi, 234 p
Barcode Call No. Volume Status Due Date Total Queue
1010070155 BA00034 Available 0 Please Login

Related Book

The Stock Exchange of Thailand and the companies in SET Group uses cookies to provide you with a better browsing experience. Click here for detailed information on the use of cookies on this site, and how you can manage them.