This book provides an easy to follow account of the way today's market researchers - working in an holistic way across both qualitative and quantitative evidence - now interpret and apply evidence to the decision-making process. It will be particularly helpful to those responsible for training agency and client staff in 'new' market research, and for lecturers keen to include practical accounts of how the industry is now operating
Published Date : 06/2015
Publisher : Chichester
Category :
Page : 236p Pages
| Barcode | Call No. | Volume | Status | Due Date | Total Queue | |
|---|---|---|---|---|---|---|
| 1010070103 | BA00023 |
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