The balanced scorecard : translating strategy into action / Robert S. Kaplan, David P. Norton

Author : Kaplan, Robert S
Rating :
The balanced scorecard : translating strategy into...

Provides the management system for companies to invest in the long term - in customers, in employees, in new product development, and in systems - rather than managing the bottom line to pump up short-term earing

Publisher : Boston Massachusetts : Harvard Business School Press
Publish Year : 1996
Page : 322 p
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