Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning
Published Date : 06/2015
Publisher : Boston : McGraw-Hill/Irwin
Category :
Page : 1disc Pages
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| 1010051431 | CD 008 |
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| 1010070804 | CD 008 |
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