The Ultimate Small Business Marketing Toolkit provides the hands-on guidance you need to implement an integrated sales and marketing program quickly and with minimum cost. Arming readers with dozens of tools and step-by-step instructions, it outlines proven strategies for reaching more customers, organizing the business, and maximizing revenue. You'll get inside the heads of customers without expensive research, be able to properly allocate precious sales and marketing resources, develop campaigns that target customers' needs, and identify beneficial partnerships