Provides essential and classic examples into sharper focus while covering new concepts and ideas in depth. It emphasizes four themes: customer relationship management, technology/Internet revolution, brand building and marketing around the globe
Published Date : 06/2015
Publisher : New Jersey : Prentice-Hall Inc.
Category :
Page : xxix,816p Pages
| Barcode | Call No. | Volume | Status | Due Date | Total Queue | |
|---|---|---|---|---|---|---|
| 1010071840 | BA00070 |
Available |
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