Strengths Based Selling explains talent and how to identify and maximize it, and then covers the basic steps of the selling process, including prospecting/cold calling, assessing opportunity, identifying solutions, building advocacy, negotiating, closing, and servicing/retaining/growing. Thus, the reader can take the web-based Clifton StrengthsFinder Assessment (access code included), discover his or her own unique strengths, learn to apply them to sales, and formulate strategies to triangulate individual talent and job role