A primer on new media and online marketing from two advertising giants Digimarketing is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style. It's for busy executives who don't fully understand the complexity of the subject. Written by two renowned international advertising and marketing experts, it covers all the most important trends in the rapidly-evolving worlds of new media and digital marketing. With clear, simple examples, the book exposes marketers and business leaders to the issues they must consider in order to create effective digital marketing. Kent Wertime (Bangkok, Thailand) is President of OgilvyOne Asia Pacific, a division of the Ogilvy & Mather Group. A long-time veteran of international advertising, he has worked with dozens of blue-chip clients. Ian Fenwick (Bangkok, Thailand) is a Visiting Professor of Marketing at Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok