Brand success : how the world’s top 100 brands thrive and survive / Matt Haig

Author : Haig, Matt
Rating :
Brand success : how the world’s top 100 brands thr...

A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world’s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students

Publisher : London
Publish Year :
Page : vii, 296 p
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