NY Times Bestseller #1 on Amazon + B&N Jan 23, 2012 - Debuted #1 Bestseller on Amazon! Jan 23, 2012 - Debuted #1 Bestseller on Barnes & Noble! Endorsed by 3 New York Times #1 Bestselling Authors, including Leaders in Education, Leadership, and Entrepreneurship! ''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' ~ Tony Hsieh, CEO Zappos / Author, Delivering Happiness ( NY Times #1 Bestseller ) ''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend this book.'' ~ Blake Mycoskie, Chief Shoe Giver, TOMS Shoes / Author, Start Something that Matters ( NY Times #1 Bestseller ) In The 4 Essentials of Entrepreneurial Thinking , Cliff Michaels takes us on an inspirational journey while capturing the passion and wisdom of extraordinary people. On the cutting edge of life and business strategies for over 20 years, Cliff not only shares his triumphs and tribulations as an entrepreneur, he unleashes a fun system of timeless lessons anyone can follow. Drawing on classic mentors from da Vinci, Edison, and Mozart, to Jobs, Gates, Oprah, and Branson, Cliff suggests we all benefit from a real-world MBA - your M aster's in B asic A bilities. With thought-provoking stories and whimsical quotes, Cliff has managed to write an original work with cross-over appeal from artist to athlete, educator to entrepreneur, and Main Street to Wall Street. This fast-paced book rocks the education and business world as it raises the bar for success principles! ''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' -- Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Leadership ''Cliff's concept for a real-world MBA (Master in Basic Abilites) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.'' --Sue Hesse, Director Foundation Partnerships, The Kauffman Foundation ''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization