Introduction to Consumption and Marketing Part 2 Consumer Socio-cultural Background 2. Consumer Culture and Cross-Culture 3. Consumer Subculture 4. Consumer Social Class Part 3 Consumer Psychology 5. Consumer Motivation 6. Consumer Perception 7. Consumer Learning 8. Consumer Attitude 9. Consumer Personality Part 4 Consumer Decision-Making 10. Consumer Decision-Making Part 5 From Consumer Insights to Marketing 11. The Development of Marketing Plan