For God, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it / Mark Pendergrast

Author : Pendergrast, Mark
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For God, country and Coca-Cola : the definitive hi...

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola’s dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America’s cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world’s most recognizable consumer product

Publisher : New York : Basic Books
Publish Year : 2013
Page : 523 p
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