Online marketing has evolved far beyond just websites and banner ads. Your business's credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign.Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:Content marketing and bloggingSocial media marketingWeb analyticsSearch Engine Optimization (SEO)E-mail marketingOnline Public RelationsBriefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:Clear definitions of key terms and conceptsTactics and and strategies for effective online marketingTips for executing the tactics in the bookPractical advice for preventing errorsCaution signs to avoid common and uncommon mistakesExamples of successful online marketing tacticsSpecific planning procedures, tactics, and hands-on techniques