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"Pay as you wish" pricing -- Why the best things in life are free -- The art of price wars -- Thinking small -- The automatic markdown -- Name your own price SM -- Subscribe and save : pricing for marketing profitability -- The snob premium -- Pay if it works

Published Date : 06/2015
Publisher : Upper Saddle River N.J. : Wharton School Pub.
Page : xii,212p Pages
Barcode Call No. Volume Status Due Date Total Queue
1010067434 BA00205

Available

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