Bestselling author Jeffrey Fox literally wrote the book on "How to Become CEO", and radio talk show host Robert Reiss has explored strategy with some of the world's biggest business legends. Now, in "The Transformative CEO", they have identified the key traits and characteristics that describe this remarkable type of leader. Filled with fascinating insights from superstar CEOs, this one-of-a-kind guide puts you right on the front lines with the men and women who have transformed businesses with spectacular success. You'll learn how to: turn around a company (Marvel Entertainment); build superior customer service (Zappos); think big and go global (MTV International); perform while transforming (UPS); have a higher purpose (ING DIRECT); innovate and make everything better (Eggland's Best)