In our age of information saturation, consumer attention is the scarcest commodity of all―which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small
Published Date : 09/2017
Publisher : New York : McGraw-Hill
Category :
Page : xxvi,260p Pages
| Barcode | Call No. | Volume | Status | Due Date | Total Queue | |
|---|---|---|---|---|---|---|
| 1040005379 | BA00225 |
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