"In the wake of a recession, Conley developed the principles of PEAK as an alternative operating manual for businesses based upon Abraham Maslow's iconic Hierarchy of Needs. In this 10-year anniversary edition, Conley gives the readers an updated version of PEAK and introduces how PEAK was instrumental in helping Airbnb live up to its potential. The completely revised and updated edition includes new PEAK Leadership practices that can assist any leader or leadership team to move their organization from mediocrity to excellence"-- |c Provided by publisher